COCONUTS
I was commissioned by The Jam Session Ltd. - a live music events company - to create a logo and an animated advertisement for their weekly live music night called Coconuts. The night is held every Thursday at Jeanie Deans Tryst and is sponsored by Jagermeister.
THE LOGO
The client requested that the logo be in bold colours and must incorporate palm trees.
TRIALS
COMPOSITION SKETCH
THE ADVERTISEMENT
The client requested that the advertisement be around 20 seconds in length and communicate the what, when and where of the event. The style must reflect that of the logo’s colour scheme and style. All text was provided by the client. They also wanted the phrase 'A fresh gig with a twist' included at the end. With regards to the music, I found a handful of royalty free options that fitted the clients guidelines and that we had permission to use. We then sat down together, went through them and decided on one that was best suited.
I created all the elements in illustrator and then animated in after effects.
THE JAM SESSION LTD. LOGO ALTERATIONS
In addition to the design work for Coconuts, The Jam Session Ltd. also wanted their existing logo altered.
They requested for the colours to be bolder, for the monkey to wear wayfarer sunglasses and for the mic to be old-school.
They requested for the colours to be bolder, for the monkey to wear wayfarer sunglasses and for the mic to be old-school.
Original Logo
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New Logo
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First edit.
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The client felt that the monkey was too brown. |
Second edit.
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The client liked this colour palette but wanted the glasses darker. |
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Third edit.
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The client was happy with the colour palette and glasses, however they now wanted the microphone to be 'more old school'. |
Final edit.
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The client is happy with the final product. |
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EVENT MENUS
I sent all the illustrated elements of the advertisement to a staff member at Jagermeister to make up the menus.
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